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CLAIREWOUTERS.COM Claire Wouters logo

Curriculum vitae & portfolio

Curriculum vitae
Content creation
web design & building
Business development

curriculum vitae

Biography

Nice to meet you. My name is Claire Wouters, 29 years old and I am a Digital Marketeer. I like to write strong, unforgettable pieces that will leave readers inspired. I find myself the happiest when designing as well as building websites. I turned my hobby into passion with the birth of my online bedding boutique: Coconut Dreams.

CLAIREWOUTERS.COM CV
Education

MASTER OF BUSINESS SCIENCE IN MARKETING
UNIVERSITY OF CAPE TOWN, SOUTH AFRICA | 2015 - 2016
Conducted scientific study on the significant impact of negative user-generated content on consumer-based brand equity, by comparing the brand perception of brand loyal and non-loyal customers in the South African luxury wine market. Graduated in June 2016. Reference on request.

Please find Master dissertation here.

BACHELOR OF APPLIED SCIENCES IN COMMUNICATION MANAGEMENT
FONTYS UNIVERSITY OF EINDHOVEN, THE NETHERLANDS | 2008 - 2012
Graduated in July 2012. Modules: Project Management, Design Management, Media Strategy & Planning, Issue Management, Branding, Marketing and Organisation Science.

- Half-year graduation project for HEMA France in Paris, France
- Established communication agency “Durv&Doen”
- Half-year minor Journalism in Brussels, Belgium
- Half-year PR internship at Global Image in Antwerp, Belgium
- Communication blog: clairewouters.wordpress.com

Please find Bachelor Thesis
here.

Experience

MRT 2018 – FEB 2019 ADOBE AEM EXPERT/CONTENT MANAGER (FULL-TIME)
SIGNIFY (FORMERLY PHILIPS LIGHTING) – EINDHOVEN, THE NETHERLANDS
Contributed to the corporate name change from Philips Lighting to Signify, by building the new corporate website (under confidentiality) in Adobe Experience Manager, in a project team of 5 persons. Was part of rolling out the rebranded website of large sub brands with major websites. Involved with the entire roll out process, from creating the website, to establishing (geo locator) redirects, to pushing the pages live and aftercare. Provided multiple AEM trainings to US marketing managers. Reference on request.

MRT 2017 – DEC 2017 MARKETING ASSISTANT (FULL-TIME)
KONING AAP / SHOESTRING / YOURWAY2GO – AMSTERDAM, THE NETHERLANDS
Reference on request. Contributed to online and offline activities:

- Content management websites, blogs and newsletters
- Co-maintainance of social media channels
- Establishing partnership with travel bloggers and influencers
- Managing video production
- Organising events
- Executing online ad hoc marketing promotions

SEP 2016 – DEC 2016 MARKETING ASSISTANT (PART-TIME)
REALLIFE CONCEPTS – CAPE TOWN, SOUTH AFRICA
Responsible for executing communication concepts: managing social media channels, writing and editing web texts, textual editing and designing internal (brand book) and external (flyers, ads, folders) communication instruments.

Experience

SEP 2016 – DEC 2016 MARKETING ASSISTANT (PART-TIME)
REALLIFE CONCEPTS – CAPE TOWN, SOUTH AFRICA
Responsible for executing communication concepts: managing social media channels, writing and editing web texts, textual editing and designing internal (brand book) and external (flyers, ads, folders) communication instruments.

Experience

SEP 2016 – DEC 2016 MARKETING ASSISTANT (PART-TIME)
REALLIFE CONCEPTS – CAPE TOWN, SOUTH AFRICA
Responsible for executing communication concepts: managing social media channels, writing and editing web texts, textual editing and designing internal (brand book) and external (flyers, ads, folders) communication instruments.

MAY 2016 – JUL 2016 DIGITAL MARKETING MANAGER (FULL-TIME)
LE ROUX ATTORNEYS – CAPE TOWN, SOUTH AFRICA
Executed profitable strategies on social media and website (Wordpress). Wrote articles and assisted with all aspects of direct-to-consumer e-commerce marketing in the area of comment moderation regarding visa enquiries. Responsible for strategic planning, implementation, analysis and optimisation of online marketing campaigns, with the help of SEO and SEA.

SEP 2014 – JUN 2015 CONTENT MANAGER (FULL-TIME)
PHILIPS – EINDHOVEN, THE NETHERLANDS
Responsible for managing and realising different Philips Healthcare websites with the use of CMS Adobe CQ5. Worked intensively with brand managers worldwide to determine which content and products to publish within a specific timeline, depending on planning and budget. Reference on request.

Skills
Languages
Adobe
Personal characteristics
Social
OTHER

Dutch
English
French
German
Afrikaans

Photoshop
InDesign
Illustrator
CQ/AEM

Critical thinker
Problem solver
Logical visioner
Loyal & persistant
Eye for detail

Instagram
Facebook
Pinterest
LinkedIn
Twitter

SEO & SEA
HTML & CSS
Webflow
SPSS
Outlook

Interests
piano
traveling
snowboarding
hockey
charity
cooking
writing
web design
web development
Coconutdreams.nl
branding

 Content creation

CLAIREWOUTERS.COM StripeCLAIREWOUTERS.COM StripeCLAIREWOUTERS.COM StripeCLAIREWOUTERS.COM StripeCLAIREWOUTERS.COM StripeCLAIREWOUTERS.COM StripeCLAIREWOUTERS.COM Stripe
The beauty of content writing for me is to play around with words, in a strategic and create way, that makes every letter claim an important place in the mind of readers.
Coconut Dreams - Blog
With the objective to rank high in Google and other search engines, I started a blog for bedding brand Coconut Dreams. Each blog post is SEO-written and subjected to topics related to Egyptian cotton, bedroom interior design, interesting scientific sleeping facts, important milestones and Coconut Dreams’ unique selling points (such as satin weave, thread count, product colours and functionalities).

www.coconutdreams.nl/blog
CLAIREWOUTERS.COM Coconut Dreams Blog
CLAIREWOUTERS.COM Blog cross-cultural communication
Blog: cross-cultural communication
They say even the longest journeys start with the first step. How great would it be to make a digital trip around the world, with just one click? There are tons of ways to approach a human being, which can result in hilarious communication concepts. I therefore wrote a blog about cross-cultural marketing derived from globalizing brands, as part of the final year of the Bachelor Communication.

clairewouters.wordpress.com
Koning Aap- Newsletter
As Marketing Assistant of travel company Adventure Specialists, known for brands such as Koning Aap, Shoestring and YourWay2GO, I was responsible for the weekly Koning Aap newsletter and articles on the website. Each newsletter reached thousands of subscribers and is proven to have positive influences on the online sales of round trips.

CLAIREWOUTERS.COM Koning Aap newsletter
CLAIREWOUTERS.COM University of Cape Town
Academic: MSc Dissertation (Marketing)
In fulfilment towards a Masters of Science Degree specialising in Marketing at the University of Cape Town (UCT), an extensive dissertation was conducted on brand equity in the South African wine market. The dissertation is written in formal English, supported by scientific literature and is adequate for publication in scientific journals.
Read dissertation here.
Academic: Bachelor Research Thesis
In fulfilment towards a Bachelor Degree specialising in Communication Management at Fontys University (Applied Sciences), I wrote an advisory report for the Marketing department of HEMA in which I researched the  brand attitude of French consumers towards HEMA. Based on the results, I translated the conclusions in a proposed marketing communication strategy.
Read thesis here.
CLAIREWOUTERS.COM Bachelor thesis HEMA

Website Design & Building

CLAIREWOUTERS.COM webdesign webbuildingCLAIREWOUTERS.COM webdesign webbuildingCLAIREWOUTERS.COM webdesign webbuildingCLAIREWOUTERS.COM webdesign webbuildingCLAIREWOUTERS.COM webdesign webbuildingCLAIREWOUTERS.COM webdesign webbuildingCLAIREWOUTERS.COM webdesign webbuilding
For me, every web design should express something unique. Something that represents the character of the brand and something that is a feast for the eyes. I have got news for you: in 2019, ‘static’ designs do not count anymore. It is all about building a whole new dimension to your website. And I can create that for you.
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Website design & website building
Web design and building
CLAIREWOUTERS.COM
Online curriculum vitae & portfolio
Year of completion: 2019
CLAIREWOUTERS.COM Claire Wouters webdesign webbuilding
COCONUTDREAMS.NL
Online bedding boutique
Year of completion: 2017
CLAIREWOUTERS.COM Coconut Dreams webdesign webbuilding
Website building
SIGNIFY.COM
Corporate label of lighting brands, e.g. Philips Lighting
Contributed to the launch of www.signify.com for more than 60 countries, in a team of ±5 content managers.
CLAIREWOUTERS.COM Signify
VARI-LITE.COM & STRAND LIGHTING
Lighting B2B brands (subsidiary of Signify)
Built rebranded websites of several lighting brands, e.g. Vari-Lite, Strand Lighting and Color Kinetics.
CLAIREWOUTERS.COM vari-lite

Business development

CLAIREWOUTERS.COM Pyramids Coconut Dreams CLAIREWOUTERS.COM Logo Coconut Dreams
Online bedding boutique – 100% certified Egyptian cotton sateen
While dreaming about white beaches and palm trees on a rainy autumn day, the thought came to life: if summer seems so far away, why not bringing it to our bedroom? With the knowledge that finding pretty, high-quality bedding is scarce, it was time to reconsider the basis of a good night's sleep: the birth of Coconut Dreams was soon a fact.
Due to the unique climate of the fertile Nile delta, Egyptian cotton grows into a strong substance. Egyptian cotton is also hand-picked, which guarantees the highest level of purity. Certified Egyptian cotton is extremely soft, but imagine if this fine fabric also has a satin weave? Indeed, it is magic.
Coconut Dreams is an online bedding boutique that takes consumers into the wondrous world of Egyptian cotton. Each item is made with love and care: precisely designed to freshen up bedroom interiors with the prettiest pastels. Disclaimer: Coconut Dreams cannot be held responsible for any oversleeping or plan cancellations.
CLAIREWOUTERS.COM Coconut Dreams Aqua Daisy
CLAIREWOUTERS.COM Coconut Dreams White Jasmine
CLAIREWOUTERS.COM Coconut Dreams Poppy Blush
CLAIREWOUTERS.COM Coconut Dreams Instagram post AtticusCLAIREWOUTERS.COM Coconut Dreams Instagram post Poppy BlushCLAIREWOUTERS.COM Coconut Dreams Instagram post CLAIREWOUTERS.COM Coconut Dreams Instagram post _wanderingwildCLAIREWOUTERS.COM Coconut Dreams Instagram post SantoriniCLAIREWOUTERS.COM Coconut Dreams Instagram post AmsterdamCLAIREWOUTERS.COM Coconut Dreams Instagram post
CLAIREWOUTERS.COM Coconut Dreams Instagram post coachellaCLAIREWOUTERS.COM Coconut Dreams Instagram post CLAIREWOUTERS.COM Coconut Dreams Instagram post IbizaCLAIREWOUTERS.COM Coconut Dreams Instagram post baby catCLAIREWOUTERS.COM Coconut Dreams Instagram post CLAIREWOUTERS.COM Coconut Dreams Instagram post we are liveCLAIREWOUTERS.COM Coconut Dreams Instagram post Aqua Daisy
Instagram: @coconutdreamsnl
Facebook: @coconutdreamsnl
Pinterest: @coconutdreamsnl

Let's create magic

Write me...

And let's talk.

clairewouters@gmail.com
info@coconutdreams.nl

Or use the
CLAIREWOUTERS.COM Coconut Dreams Instagram post sparks gif