Curriculum vitae & portfolio

MASTER OF BUSINESS SCIENCE IN MARKETING
UNIVERSITY OF CAPE TOWN, SOUTH AFRICA | 2015 - 2016
Conducted scientific study on the significant impact of negative user-generated content on consumer-based brand equity, by comparing the brand perception of brand loyal and non-loyal customers in the South African luxury wine market. Graduated in June 2016. Reference on request.

Please find Master dissertation here.

BACHELOR OF APPLIED SCIENCES IN COMMUNICATION MANAGEMENT
FONTYS UNIVERSITY OF EINDHOVEN, THE NETHERLANDS | 2008 - 2012
‍Graduated in July 2012. Modules: Project Management, Design Management, Media Strategy & Planning, Issue Management, Branding, Marketing and Organisation Science.

- Half-year graduation project for HEMA France in Paris, France
- Established communication agency “Durv&Doen”
- Half-year minor Journalism in Brussels, Belgium
- Half-year PR internship at Global Image in Antwerp, Belgium
- Communication blog: clairewouters.wordpress.com

Please find Bachelor Thesis here.

MRT 2018 – FEB 2019 ADOBE AEM EXPERT/CONTENT MANAGER (FULL-TIME)
SIGNIFY (FORMERLY PHILIPS LIGHTING) – EINDHOVEN, THE NETHERLANDS
Contributed to the corporate name change from Philips Lighting to Signify, by building the new corporate website (under confidentiality) in Adobe Experience Manager, in a project team of 5 persons. Was part of rolling out the rebranded website of large sub brands with major websites. Involved with the entire roll out process, from creating the website, to establishing (geo locator) redirects, to pushing the pages live and aftercare. Provided multiple AEM trainings to US marketing managers. Reference on request.

MRT 2017 – DEC 2017 MARKETING ASSISTANT (FULL-TIME)
KONING AAP / SHOESTRING / YOURWAY2GO – AMSTERDAM, THE NETHERLANDS
‍Reference on request. Contributed to online and offline activities:

- Content management websites, blogs and newsletters
- Co-maintainance of social media channels
- Establishing partnership with travel bloggers and influencers
- Managing video production
- Organising events
- Executing online ad hoc marketing promotions

SEP 2016 – DEC 2016 MARKETING ASSISTANT (PART-TIME)
‍REALLIFE CONCEPTS – CAPE TOWN, SOUTH AFRICA
‍Responsible for executing communication concepts: managing social media channels, writing and editing web texts, textual editing and designing internal (brand book) and external (flyers, ads, folders) communication instruments.

MAY 2016 – JUL 2016 DIGITAL MARKETING MANAGER (FULL-TIME)
LE ROUX ATTORNEYS – CAPE TOWN, SOUTH AFRICA
‍Executed profitable strategies on social media and website (Wordpress). Wrote articles and assisted with all aspects of direct-to-consumer e-commerce marketing in the area of comment moderation regarding visa enquiries. Responsible for strategic planning, implementation, analysis and optimisation of online marketing campaigns, with the help of SEO and SEA.

SEP 2014 – JUN 2015 CONTENT MANAGER (FULL-TIME)
PHILIPS – EINDHOVEN, THE NETHERLANDS
‍Responsible for managing and realising different Philips Healthcare websites with the use of CMS Adobe CQ5. Worked intensively with brand managers worldwide to determine which content and products to publish within a specific timeline, depending on planning and budget. Reference on request.